Book Matt
Ryan Matt Reynolds is on a mission to help strength coaches and personal trainers turn in the keys to the gym and reclaim their life by embracing an online coaching business model.
With 25 years of experience competing at a high level in strength sports and coaching barbell-based strength and conditioning, Matt transitioned from the classroom to the world of business ownership in 2008 when he founded STRONG Gym in Springfield, MO. Matt honed his business and customer service acumen, and STRONG quickly became one of the strongest and largest strength gyms in the country.
Matt sold STRONG Gym in 2015 to turn his attention to the broader audience of online coaching and has since helped grow Barbell Logic into one of the largest online strength & nutrition coaching companies in the world.
Needing to better serve their clients and coaches with superior service than what third-party applications could offer, Barbell Logic developed its own proprietary platform to manage an online coaching business, TurnKey Coach. Today Matt’s focus is on redefining traditional personal training by creating connections in the online space to give anyone with a smartphone access to a personal, professional strength & nutrition coach forging opportunities for the world to experience a life improved by strength.
LET’S TALK TO MATT ABOUT:
– Improving quality of life for your clients through strength training
– Moving from a side hustle to full time self-employment
– Being a business owner/CEO/entrepreneur with a focus
– De-prioritizing the urgent and focusing on the important using the Minimum Effective Dose strategy for maximum impact
– The principles outlined in Undoing Urgency
Undoing Urgency is a battle-tested guide to overcoming the feeling of overwhelm and stuckness that’s become all-too-common in our fast-paced world. Matt provides a roadmap with concrete, action-oriented advice that will tame the chaos in your life so that you don’t just survive, but thrive. As a longtime coaching client of Matt, I’ve seen him apply these principles first-hand in his business and life and have used many of the tools he writes about to reach my personal and professional goals.
Brett McKay
Founder Art of Manliness
The artificial urgency being placed on our backs by technology, unrealistic expectations, and an always on/never off world are leading humans to a breaking point. Undoing Urgency brilliantly provides a practical roadmap to live life on your terms and is a must read for anyone that desires more contentment and joy in their life.
Adam Witty
Founder & CEO, Advantage Media
Author of The Authority Advantage
Sometimes, you need a gentle-yet-firm reminder on how to focus on what’s important, and you need it to come from someone a few steps ahead of you. Undoing Urgency is that reminder for me. Matt’s immediate, raw honesty and openness help to create a book that isn’t just another set of tips, but a relatable and motivating read that provides both direction and a needed kick in the pants.
Thomas Frank
Productivity Expert & Founder at Flylighter & CollegeInfoGeek.com
I’ve known Matt for over ten years, and in that time I’ve watched him move from an authority in the in-person coaching space, to a successful online strength coach, to a CEO of a $8-figure business with hundreds of staff and thousands of clients. What hasn’t changed is his clear strategy of “simple, hard, & effective” that worked wonders for me when he was strength coaching me during an incredibly busy time in my own life. I’ve watched him use the concepts in this book to grow his business and quality-of-life, but more importantly, he taught me how to apply them to my life so that my quality-of-life improved in my business, my family, and my health. Pulling weeds on the urgent things so that you can focus on the most important things is one of the greatest lessons we can learn. Matt does a great job of communicating that process in Undoing Urgency.
Jordan Harbinger
Host of the Jordan Harbinger Show
Matt has written a master class in short term versus long term thinking that could become the modern playbook for entrepreneurs, busy fathers, and even marketing executives. The principles he outlines in Undoing Urgency feel familiar but entirely fresh as he weaves a tapestry of gripping personal experience with highly relatable scenarios that kept me page-turning. I was ultimately left in total reflection – primarily with the man staring back at me in the mirror.
Ryan Alford
Host of Right About Now – The #1 Business & Marketing show on Apple Podcasts
Matt transformed me as my strength coach; his insights carried over into his book on mastering time. Initially, I paused, daunted by the task of reorganizing my life. Yet, inspired, I soon drafted a strategic plan, categorizing and pruning away the non-essential, thus freeing my time from unnoticed tyrants.
David Puder, MD
Clinical Psychiatrist
Owner & Host of popular mental health podcast: “Psychiatry and Psychotherapy”
The best business books offer much more than strategy and tactics, they teach a new way to think. With boldness and courage, Matt Reynolds helps us undo the urgency running our lives, freeing up our time and attention to do the heavy lifting that generates results.
Will Spencer
Host of The Will Spencer podcast (formerly Renaissance of Men)
In a sea of improvement-based books that all seem to try to one-up each other in their self-importance, Undoing Urgency is a humble breath of fresh air – not because Reynolds is self-deprecating or trying to find some moral justification for laziness but because it rightly addresses the egotistical root of our omnipresent urgency. I felt called to some heavy course corrections – as a business owner, father, and man after reading this book and believe every man (and his domains) will benefit greatly from its content.
Tanner Guzy
Founder of Masculine Style and author of The Appearance of Power
Matt is one of those guys who unintentionally makes everyone around him feel lazy and unproductive. I’ve never understood how he can pack what seems like a year’s worth of work into a single week. Finally, with Undoing Urgency, Matt pulls back the curtain and reveals the exact strategies, systems, and secrets behind his extraordinary efficiency.
Paul Horn
Author of Radically Simple Strength