Barbell Logic Secures $2.3M Series A Funding: Revolutionizing Personalized Strength Coaching

Barbell Logic, a leading online strength and nutrition coaching platform based in Springfield, Missouri, has successfully raised $2.3 million in Series A funding. The company anticipates reaching $4 million in revenue this year, marking a significant milestone in its eighth year of operation.

Founded by powerlifter and expert coach Matt Reynolds in 2016, Barbell Logic has grown to employ 23 full-time staff members and partners with 50 contracted coaches. Beyond its coaching services, the brand offers extensive educational resources through its YouTube channel, podcast, and Barbell Academy training program.

The funding round saw substantial investments from lead investors Jordan Gross and Wayde Milas, each contributing over $1 million, leading to a post-money valuation of $37.7 million, as reported by Springfield Business Journal. Notably, Barbell Logic has expanded its reach beyond individual coaching by licensing its proprietary software, TurnKey Coach, to B2B and government sectors. This year, the company secured a $1.25 million contract with the Air Force to utilize TurnKey Coach for tracking service members’ health data.

Reflecting on Barbell Logic’s journey, Reynolds highlighted the company’s strategic pivot during the COVID-19 pandemic, emphasizing its readiness to meet the surge in demand for online fitness solutions when gyms closed nationwide. He underscored Barbell Logic’s commitment to delivering top-tier coaching and exceptional client service, aiming to set industry standards with a focus on value and education.

Looking forward, Barbell Logic is actively seeking an additional $1.7 million in capital to support its growth initiatives, positioning itself as a tech-forward fitness leader dedicated to providing superior coaching and transformative health outcomes.

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